Who We Are

With a reputation for excellence dating back to 1913, Potter Lawson, Inc. is an architectural, planning, and interior design firm. We were recently named #1 Commercial Architect by In Business Magazine for the fourth year. In 2002 we were honored to receive the AIA Wisconsin Architecture Firm of the Year award, the highest honor the American Institute of Architects-Wisconsin can give to a design firm.

We are focused on developing long-term relationships with our clients – relationships based on the trust we earn by providing quality design and exceptional service. We strive to add value through innovation and creativity, aligning ourselves with our clients goals, delivering services that consistently meet or exceed expectations, schedule and cost objectives.

Our staff has a passion for endless learning and innovation in their craft. Potter Lawson has made a strong commitment to continuing education, and encourages our staff to be “lifelong learners” and to stay on the leading edge of their craft and design innovations.