Firm Leadership

Our Management Team has varied strengths that complement one anothers abilities.

Our team exemplifies outstanding leadership, skill, expertise, and talent,

and a consistent focus on successful client relationships.

Eric Lawson, AIA, NCARB

Eric Lawson, AIA, NCARB

President / CEO

As President, Eric’s leadership in architecture and construction has prepared him to be an informed and effective mentor to staff. High on Eric’s list of business priorities are the values of corporate citizenship and professional ethics. As a result of his hands-on management style, projects under his executive direction have consistently met cost, schedule, and quality targets.

Beth Prochaska

Beth Prochaska

Executive Vice President

As Executive Vice-President, Beth understands sound business practices and strategic partnerships. This expertise helps her lead Potter Lawson‘s business development and partnering efforts. During her 30+ years with the firm, she has championed our efforts to build and maintain long term relationships with clients and business partners.

Doug Hursh, AIA, LEED

Doug Hursh, AIA, LEED

Director of Design

Doug is a Principal and Director of Design at Potter Lawson. Doug works with our talented design staff to create designs that embody the visions of our clients. His strengths lie in listening and understanding the needs of our clients, and translating those needs into creative and timeless designs.

Eugene Post, AIA, LEED

Eugene Post, AIA, LEED

Corporate Group Director

As Vice President and Director of Potter Lawson’s corporate group, Gene’s wide range of experience over his 35 year career has resulted in his planning and design expertise focusing in the office / corporate arena. Gene has a passion for developing innovative design and planning solutions for each individual client.

Cindy Howery, IIDA

Cindy Howery, IIDA

Director of Interior Design

Cindy has been in the interior design industry for more than 21 years. She brings a wealth of industry knowledge to our clients and her award winning design success comes from an ability to listen and interpret the client’s needs and communicate them clearly, while staying within the constraints of a given project.

Tim Usher, AIA, CSI, CCS

Tim Usher, AIA, CSI, CCS

Director of Operations

Having been with Potter Lawson for 30 years, Tim serves as the Director of Operations for the firm. Tim has managerial responsibility for the direction and control of technical staff, including project scheduling, standards, and quality of work.