AAA Wisconsin I Madison, Wisconsin

Potter Lawson provided interior build out services for AAA Wisconsin including: programming, space planning, interior architecture and design, construction administration, as well as furniture selection.


The interior architecture responds to the exterior curved façade with a curved core wall. The interior design is intended to represent the regional aspect of the AAA Wisconsin headquarters while remaining contemporary and timeless in nature.


Services Provided

Space planning


Interior design

Lighting design

Furniture selection

Construction administration


AGC Build Wisconsin Award