Firm Leadership
Our team exemplifies outstanding leadership, skill, expertise, talent, and a consistent focus on successful client relationships and quality timeless design.
Rebecca Prochaska, Assoc. AIA
As President + CEO, Rebecca spearheads strategy, drives innovation, and overall management of the firm. Rebecca‘s unwavering dedication to the design profession partnered with dedication to building strong relationships and extensive knowledge of the firm’s history drive her passion for Potter Lawson, our clients and the future of the design industry.
Beth Prochaska
As Potter Lawson‘s longest running employee, Beth understands sound business practices and strategic partnerships. During her 40+ years with the firm, she has championed our efforts to build and maintain long term relationships with clients and business partners as well as become recognized as a community leader. As Chairman of the Board, Beth’s focus is strategic market placement, civic leadership and client engagement.
Doug Hursh, AIA, LEED
Doug is a Principal and Director of Design at Potter Lawson. Doug works with our talented design staff to create designs that embody the visions of our clients. His strengths lie in listening and understanding the needs of our clients, and translating those needs into creative and timeless designs.
Jody Shaw, AIA, NCARB, LEED AP
Jody is a vital part of the Potter Lawson team with his greatest strengths being a collaborative design process, consensus building, master planning, and passion for sustainable design. Jody works closely with our clients to develop solutions which are sensitive to their needs, yet responsible to both the budget and schedule and the environment.
Chad Oistad, CSI, CDT, LEED
Chad writes specifications for Potter Lawson and oversees day-to-day operations. He has more than a quarter century of experience in all phases of design, project management, cost estimating and construction. Chad’s focus is on procedures, standards, construction materials, contracts and, most importantly, quality.