GE Healthcare – Customer Experience Center I Madison, WI
GE was seeking to transform a drab and dark area of their existing facility into a world-class customer experience center for their anesthesia equipment division. GE sought an environment that immersed their customers in the rich history and brand story of GE while conveying their cutting-edge investments in technology. Natural light, bright walnut accents and sleek furnishings create a fitting environment to display their impressive machinery.
The design team was really able to “pack a punch” into this relatively small footprint. The bright and energizing interior offers a creative and educational space for training and product demonstration. The thoughtful design offers flexible equipment placement as well as a large meeting zone that is laced with the latest technology. The introduction of natural wood elements marries the outdoors with the modern clean lighting design and sweeping curves of the space. Additionally, custom panels on the back wall showcase GE’s history and feature graphics of their patents and ground breaking technology developments. A separate kitchen and casual meeting zone offers easy entertaining / food service within the space as well as flexible posture options for long training or breakout sessions. The end result is a maximized real estate investment with a lively and vibrant immersive brand experience.