Firm Leadership

Our team exemplifies outstanding leadership, skill, expertise, talent, and a consistent focus on successful client relationships and quality timeless design.

Beth Prochaska

Beth Prochaska

President & CEO

President & CEO, Beth understands sound business practices and strategic partnerships. This expertise helps her lead Potter Lawson‘s business development and partnering efforts. During her 40 years with the firm, she has championed our efforts to build and maintain long term relationships with clients and business partners.

Doug Hursh, AIA, LEED

Doug Hursh, AIA, LEED

Principal - Director of Design

Doug is a Principal and Director of Design at Potter Lawson. Doug works with our talented design staff to create designs that embody the visions of our clients. His strengths lie in listening and understanding the needs of our clients, and translating those needs into creative and timeless designs.

Jody Shaw, AIA, NCARB, LEED AP

Jody Shaw, AIA, NCARB, LEED AP

Principal - Architect & Sustainable Design Leader

Jody is a vital part of the Potter Lawson team with his greatest strengths being a collaborative design process, consensus building, master planning, and passion for sustainable design. Jody works closely with our clients to develop solutions which are sensitive to their needs, yet responsible to both the budget and schedule and the environment.

Rebecca Prochaska

Rebecca Prochaska

Principal - Director of Business Development

As Director of Business Development, Rebecca‘s passion and strong communication skills help make lasting impressions on potential clients and forge trust among staff. After 15+ years, her eye for design and extensive knowledge of the firm’s history drive her passion for Potter Lawson, our clients and the future of the industry.

Chad Oistad, CSI, CDT, LEED

Chad Oistad, CSI, CDT, LEED

Principal - Director of Operations

Chad writes specifications for Potter Lawson and oversees day-to-day operations. He has more than a quarter century of experience in all phases of design, project management, cost estimating and construction. Chad’s focus is on procedures, standards, construction materials, contracts and, most importantly, quality.