Firm Leadership

Our team exemplifies outstanding leadership, skill, expertise, talent, and a consistent focus on successful client relationships and quality timeless design.

Beth Prochaska

Beth Prochaska

President & CEO

President & CEO, Beth understands sound business practices and strategic partnerships. This expertise helps her lead Potter Lawson‘s business development and partnering efforts. During her 40 years with the firm, she has championed our efforts to build and maintain long term relationships with clients and business partners.

Eric Lawson, AIA, NCARB

Eric Lawson, AIA, NCARB

Chairman of the Board

Eric’s leadership in architecture and construction has prepared him to be an informed and effective mentor to staff. High on Eric’s list of business priorities are the values of corporate citizenship and professional ethics. As a result of his hands-on management style, projects under his executive direction have consistently met cost, schedule, and quality targets.

Doug Hursh, AIA, LEED

Doug Hursh, AIA, LEED

Principal - Director of Design

Doug is a Principal and Director of Design at Potter Lawson. Doug works with our talented design staff to create designs that embody the visions of our clients. His strengths lie in listening and understanding the needs of our clients, and translating those needs into creative and timeless designs.

Rebecca Prochaska

Rebecca Prochaska

Principal - Director of Business Development

As Director of Business Development, Rebecca‘s passion and strong communication skills help make lasting impressions on potential clients and forge trust among staff. After 15+ years, her eye for design and extensive knowledge of the firm’s history drive her passion for Potter Lawson, our clients and the future of the industry.

Jody Shaw, AIA, NCARB, LEED AP

Jody Shaw, AIA, NCARB, LEED AP

Principal - Architect & Sustainable Design Leader

Jody is a vital part of the Potter Lawson team with his greatest strengths being a collaborative design process, consensus building, master planning, and passion for sustainable design. Jody works closely with our clients to develop solutions which are sensitive to their needs, yet responsible to both the budget and schedule and the environment.

Chad Oistad, CSI, CDT, LEED

Chad Oistad, CSI, CDT, LEED

Principal - Director of Operations

Chad writes specifications for Potter Lawson and oversees day-to-day operations. He has more than a quarter century of experience in all phases of design, project management, cost estimating and construction. Chad’s focus is on procedures, standards, construction materials, contracts and, most importantly, quality.

Cindy Howery, IIDA

Cindy Howery, IIDA

Director of Interior Design

Cindy has been in the interior design industry for more than 21 years. She brings a wealth of industry knowledge to our clients and her award winning design success comes from an ability to listen and interpret the client’s needs and communicate them clearly, while staying within the constraints of a given project.

Eugene Post, AIA, LEED

Eugene Post, AIA, LEED

Corporate Group Director

As Vice President and Director of Potter Lawson’s corporate group, Gene’s wide range of experience over his 35 year career has resulted in his planning and design expertise focusing in the office / corporate arena. Gene has a passion for developing innovative design and planning solutions for each individual client.